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#Google analytics annotations full

Typically I like to use Google Analytics Annotations to track information like: You now know what’s happening on your site, who initiated it and even potentially even why it’s happening. Crucially any users will also be able to quickly correlate spikes in traffic on the site with the activities that generate them.

#Google analytics annotations full

Every possible stakeholder is able to get a full history across the business for all the elements that affect the site at any time. By keeping a diary of what happened on any one day on the website this information is ready to access for all users from within Google Analytics.

Clicking the down arrow to make them all show up.Īnnotations are one of the features that can take a business to the next level by bringing together all the potential information related to the website exactly where it is needed, in the analytics system where the data is reported.

Clicking on the speech bubble to make an individual annotation show up.

You can read the detail that relates to them by either: These “mini stories ” are found along the bottom of the bottom of the blue “explorer” graphs as handy clickable speech bubble icons. They help explain the good times, bad times, the ups and the downs. They are the diary of your website that can tell a consistent and detailed back story for how your website has progressed over the years. Since it was released from beta back in 2010, annotations are the Google Analytics(GA) way to document a website’s history.

I thought I would create a quick guide about Google Analytics Annotations and why they are the proverbial missing link between WHAT google analytics tells you is happening on a website, and WHY it is happening. I personally love the features and power that come from them and it’s frustrating to see this crucial bit of Google Analytics so often skipped over. Google Analytics Annotations are one of the most awesome and powerful features in the analytics kit bag, but the problem is that they are so often ignored.