

Typically I like to use Google Analytics Annotations to track information like: You now know what’s happening on your site, who initiated it and even potentially even why it’s happening. Crucially any users will also be able to quickly correlate spikes in traffic on the site with the activities that generate them.

#Google analytics annotations full
Every possible stakeholder is able to get a full history across the business for all the elements that affect the site at any time. By keeping a diary of what happened on any one day on the website this information is ready to access for all users from within Google Analytics.

I thought I would create a quick guide about Google Analytics Annotations and why they are the proverbial missing link between WHAT google analytics tells you is happening on a website, and WHY it is happening. I personally love the features and power that come from them and it’s frustrating to see this crucial bit of Google Analytics so often skipped over. Google Analytics Annotations are one of the most awesome and powerful features in the analytics kit bag, but the problem is that they are so often ignored.
